Building Brands... One Story at a Time
B2B B2C
Building Brands... One Story at a Time
B2B B2C
Gallery of Work
BROCHURES and ADS
MEDICAL DEVICES
Baxter Renal Division
Launched the HomeChoice Automated PD device, including an ad in the New England Journal of Medicine and a brochure that folded out to "actual size" to demonstrate just how compact this device was in relation to competitive APD machines. HomeChoice is now the most prescribed APD system, leading the world.
SELL SHEETS
Baxter Pediatric MiniFilter
Who can resist a baby? By showing the tiny pediatric patients who benefit from this hemofilter and using "gentle" language, it draws in potential purchasers, whether they be clinicians or healthcare supply chain managers. Specs on the flip side.
BRANDING
Q-BBQ Restaurant Chain
Helped design the original logo with a deep red and black palette that makes you think of southern barbecue joints. The bold, distressed "Q" provides a strong identity to increase brand awareness and retention. I don't know about you, but my mouth is watering.
BRANDING
Barrington's White House
Established the brand for this NFP start-up -- a renovated 1898 mansion which serves as Barrington's Cultural and Community Center. Directed design and wrote all copy for an integrated campaign that included website, cultural programming mailer, historical and architecture brochure, posters and PR. To encourage private rental for weddings and other celebrations, cr
WEBSITES
Create website copy and content for an array of B2B and B2C clients -- from a home builder, a non-profit venue, a synagogue and a SaaS-based IT company. I match the style and personality of each client to make the website truly their own.
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Industries and Experience
Clients I've Served - Healthcare
Clients I've Served - Healthcare
Clients I've Served - Healthcare
McKesson - Supply Chain and ERP Software
Baxter - Renal
Baxter - Fenwal
Hollister
Meperia
Askys
Clients - Manufacturing
Clients I've Served - Healthcare
Clients I've Served - Healthcare
Henkel
Southland Foods
Fellowes
Dawn Food Products
LoDan Electronics
Chemcentral
Speedfam
Clients I've Served - IT / SaaS
Clients I've Served - Healthcare
Clients I've Served - IT / SaaS
McKesson
Meperia
Edmin
Auto eDirect
Ad Agency Experience
Not-for-Profit Experience
Clients I've Served - IT / SaaS
I've held senior copywriting and account positions for a Michigan Avenue B2B and for a B2B/B2C in the burbs. I founded Bryte Creative in 2002 -- a "virtual agency" offering on-target, cost-effective writing, creative and marketing services. (Formerly Napping Cat Communications). I partner with select graphic designers and videographers.
Corporate Experience
Not-for-Profit Experience
Not-for-Profit Experience
In Marketing Communications for Baxter Renal, I launched three new devices, including HomeChoice -- the world's leading automated peritoneal dialysis machine. As an outsourced marketing resource for McKesson, I drove awareness and action through promotional material to healthcare org C-suites, within brand guidelines.
Not-for-Profit Experience
Not-for-Profit Experience
Not-for-Profit Experience
Served as outsourced Marketing Manager for Barrington's White House, a NFP cultural and event destination, driving attendance and bookings. Founding Board Member of Barrington Cultural Arts Center. Served on Cultural Arts Commission for the Village of Barrington. Serve as Board Member and former Chair of Barrington's Writers Workshop.
About Tamara
Education
Quirky Facts
Quirky Facts
B.A. In Journalism/Advertising
Minors Graphic Arts and English
Northern Illinois University
Master of Literature Certificate
University of Chicago
(Great Books Program)
Attend Leadership Conferences
Quirky Facts
Quirky Facts
Quirky Facts
I'm an award-winning poet
I'm writing a WWI era historical novel series
My family owns a Pet Supplies Plus franchise
I whistle crazy loud at U of I football games
Let's Talk!
Quirky Facts
Let's Talk!
Would love to learn about your company! Please give me a call to discuss your marketing needs and vision.
847.764.1463